While all eyes were on Madison Square Garden on Monday night as four tennis legends battled it out, the USTA was putting on its biggest night of the year for younger players of another sort.

"Tennis Night in America," a national effort to drive youth registration in tennis programs, has been extended from one night to a monthly effort this year, says USTA Chief Executive for Community Tennis Kurt Kamperman.

"In the past, we focused youth registration activities around the night itself, whereas this year we’re using TNIA as the launch for a month’s worth of activities promoting tennis to youth and in particular 10 and under," Kamperman told TennisWire. "This will include promotions at the two big professional events in March, Indian Wells and Key Biscayne."

So while the USTA will focus a majority of its energy on the next month activities, the organization is still honed in on its 10 and Under Tennis initiative.

"With the rule change in tennis scheduled to go into effect in January 2012, the USTA has shifted its strategies to focus on getting more kids (aged) 10 and under into the game using smaller racquets, lower, slower bouncing balls and smaller courts," Kamperman explained.

The USTA sees the night as a kick off to a spring and summer full of tennis, something a plethora of clubs and organizations are tagging along in.

"We have over 700 facilities already using the month of March to register kids for youth tennis programs.  It’s across the country.  We are promoting blended lines on courts so that both kids and adults can play," Kamperman said. "The matches on Monday night will be played on a court with blended lines. This will give us a great platform to promote to 10 and Under Tennis to parents across the country as the fun new way to get their kids involved in tennis."